Nike Training Club Live

Last night, we headed down to the Altitude 360 building»

Palace Skateboards and football favourite Umbro step back in time

Skateboarders and football might not seem like a natural fit,»

The new adidas Take The Stage TV commercial featuring music by Wretch 32.

Recording artist Wretch 32 was commissioned by Adidas to create»

AFS is in training with Nike and Katy B…#Make It Count

Last month AFS were honoured to take part in the»

Interview with Klaas-Jan Huntelaar

Interview with Klaas-Jan Huntelaar

Arthur Boorman’s inspirational story

Arthur Boorman was a disabled veteran of the Gulf War»

Exclusive interview with Olympic pole vaulting athlete Holly Bleasdale

AFS Loves

The perfect hybrid shoe by Clae

Who said trainers couldn’t be versatile? These sports-inspired shoes from»

Lucas Hugh Olympic Collection

Now available online. Visit www.lucashugh.com

AFS Loves

Casio Launch

On an otherwise wet Wednesday AFS were lucky enough to»

AFS Loves

AFS Loves

Nike iD at Boxpark, Shoreditch

ASOS bloggers take on the sportswear trend

AFS Loves

Nike Mercurial Vapor 8 Delivers Explosive Speed

For over a decade, the Mercurial boot has been»

AFS Loves

AFS Loves

AFS Loves

AFS in Mexico with adidas! Day 3

AFS in Mexico with adidas! Day 2

AFS in Mexico with adidas! Day 1

Bradley Wiggins Wins the Paris-Nice 2012

“The Race to the Sun” ended yesterday with the victory»

VIVOBAREFOOT

Ever bee out running, and felt like you’re running shoes»

Skins Work it Out

Skins workout wear provide the ideal ‘second skin’ to give»

AFS Loves

Agyness Deyn for Dr Martens

Supermodel-turned-theatre-actress Agyness Deyn has announced she’ll be collaborating with Dr»

Introducing the Nike+ Fuelstation at Boxpark

Nike x Undercover Gyakusou S/S12 Collection

Eric Cantona is the face of The Kooples

Acuvue Challenge Marathon Runners

Join ellesse at the Madrid Open

French Athletes Turn Their Hands at Modelling

Take a look at these amazing shots of French athletes»

Nike Launch Dutch National Away Kit

Nike Launch New France Away Shirt

Nike Unveil Product Innovations

NIKE, Inc. have announced a series of cutting-edge, lightweight performance»

Harley Weir for Stella McCartney for adidas

Quiksilver Discovers Susie Wheeldon

We Love

AFS Loves

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Lovestretch Swimwear

Indoor Cycling with Boom

With unpredictable London weather, it can be easy to use»

Olympians become the faces of Proctor and Gamble

Olympic athletes Victoria Pendleton, Jessica Ennis and Kerri-Ann Payne have»

NIKE+ FUELBAND

Nike have announced the release of the new NIKE+ FuelBand,»

Make it Count

It was a cold and rainy night in Shoreditch and»

We Love

We Love

Shoot Hoops with Chanel

New Year, New You

Jawbone is the brand new fitness wristband that is a»

Stella McCartney for adidas S/S12 Collection

Ronaldo vs. Bugatti Veryon Car

Stella McCartney for adidas S/S12 Collection

Y-3 S/S12

Stella McCartney for adidas S/S12 Collection

Eric Prydz – Call On Me

Stella McCartney for adidas S/S12 Collection

Missy Elliott – Get Ur Freak On

Stella McCartney for adidas S/S12 Collection

Tiger Woods Ball Trick

Stella McCartney for adidas S/S12 Collection

Nike Music Shoe

Stella McCartney for adidas S/S12 Collection

Andy Murray Tennis Street

Stella McCartney for adidas S/S12 Collection

The Perfect Gift

We Love…

Le coq sportif L’Eroica collection now available on asos

A vintage bike ride through the Tuscan countryside sponsored by»

Exclusive Sports/Fashion Exhibition to be held in Bath

The catsuit that Olympic gold medallist Amy Williams wore at»

Merry Christmas from Lucas Hugh

Merry Christmas from Net a Porter

Merry Christmas from FIFA

Boxpark Shoreditch

Provencale Suede from Le Coq Sportif sold exclusively in Size? Stores

Le Coq Sportif Launch Brand New Website

MOTOACTV

Karlie Kloss – The New Body?

Karlie Kloss – The new ‘The Body’ or just emaciated?»

Stella McCartney App

Nike Sportswear and Zlatan

Nike Sportswear celebrates Zlatans glorious career, acknowledging his achievements to»

We Love

We Love

Perfect Gift Ideas from Lynx

Lynx Excite Body Spray and Shower Gel (RRP £5.99) This»

We Love

Up Front

Front Up have launched there A/W11 collection. The capsule collection»

We Love

We Love

We Love

Ashish for Topshop

Quiksilver collaborate with Serena Mitnik Miller

D.inc Wear Competiton

We Love

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We Love

KJERSTI BUAAS SIGNATURE ‘ECO’ SNOW COLLECTION

The Signature jacket and pants designed by snowboarding ‘Queen of»

We Love Roxy SK8

Nadal for Armani

Torah Bright’s ‘Bright Edition’ Snow Range for Roxy Winter 2011

Welcome to the Neighborhood

Roxy Snow Winter 2011 Collection

The nights are drawing in, the scarves are coming out,»

Simple for Men

In stylish, black packaging and with the perfect product for»

Indian Summer: Venice Beach Style

Quiksilver Support Charlotte O’Connor

Umbro collaborate with designer Aitor Throup

This week Umbro and Aitor Throup launch their much anticipated»

Tough Mudder comes to the UK

It has been announced that Tough Mudder, the endurance phenomenon»

A Fashionable Sport meets Keelan Phillips

Le Coq Sportif – The Chamonix

Check out the Chamonix, dropping in Hanon stores this week.»

Lucas Hugh Now Available on Net a Porter

Nominate Us for the Cosmo 2011 Blog Awards!

Nadal for Armani Jeans

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Nike Forever Forward

We Love

EA7 Support the Make A Wish Celebrity Golf Tournament

One sunny weekend in Surrey, Wentworth Golf Club had one»

A Fashionable Sport Meets Kenny Churchill

We Love

We Love

We Love

We Love

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A Fashionable Sport Meets Frame Shoreditch

Since 2009, Pip Black and Joan Murphy have been making»

We Love

We Love

London Open 2011 Bike Polo – The Aftermath

The final weekend in July saw Hackney Downs play host»

Nike Victory Bra Series

Nike have so wisely noticed, that when it comes to»

We Love

We Love

Nike Legend Pant Series

It’s fair to say Nike have put a lot of»

We Love

Nike Free XT Motion Fit+

It seems that we’ve been constantly searching for the perfect»

London Open Bike Polo Tournament

Exercise the Cavalli Way

Roberto Cavalli and team have paired up with Cicolette, the Italian»

The Cyclist’s Ultimate Fashion Statement

Sports by Chanel

Jeremy Scott for Adidas

Le Coq Sportif Announced as Official Sponsors of London 2011 Bike Polo event

This summer, iconic French sportswear brand le coq sportif shall»

In Pursuit by Lucas Hugh

We Love… Accessories

We Love… The Swimsuit

Give it a Tri

The summer is not just about sunshine, lazy days and»

We Love… Tennis

We Love… Alexander McQueen for Puma

We Love… Sport and Street

Boutique Run: The Aftermath

Boutique Sport’s run for Breakthrough Breast Cancer was a great»

We Love… Chinese Vogue

We Love… Sport and Street Magazine

We Love

Vans Have Gone All Floral

We Love

Introducing Cycletta

We Love… Olympic Fashion

Boutique Sport Event – 30% off with A Fashionable Sport

We Love… Olympic Fashion

We Love… Cover Magazine

We Love… Vivienne Westwood menswear

We Love… Prada Menswear

Spokes, Shades and Roll with Lucas Hugh

London-based sportswear label Lucas Hugh are celebrating Britain’s Bike Week»

We Love… AETHER

Boutique Run for Breakthrough Breast Cancer

Showcasing the relationship between fashion and sport to its full»

We Love

We Love

Missoni for Converse

Nike Wimbledon Pop Up Shop

As the summer of tennis approaches, the nation once again»

We Love

We Love

We Love

Sports Recovery from Natural Hero

No matter whether you’re a committed sports person or a»

Puma Cali Canvas Clyde Collection

Puma has released a video to celebrate the launch of»

We Love

Armani Code Sport

Want to smell like the kind of man Megan Fox»

Spring Court Plimsols

We Love

Nike’s new Tiempo football boot…..What a beaut!!. Nike’s iconic Tiempo»

Mary Katrantzou and the ICA

Designer Mary Katrantzou has turned her hand to the world»

We Love

We Love

We Love

Le Coq Sportif to be Official Sponsors of Tour de France

Sports super brand have announced that they will be the»

Total Khanage

Joakim Noah voted on to the NBA All-Defensive second team

You might think that as the grandson of a professional»

We Love

We Love

All American Girl

Be a Star

Any gym that makes us feel even slightly more glamourous»

Franklin & Marshall Sundowner Session

Ask the AFS team where they would be if they»

We Heart Lara

It’s All About the Scuba

Alexander Wang to Launch a Swimwear Line

New York-based designer and general fashion genius Alexander Wang is»

Harpers Bazaar Spain

We Love

Net a Porter Jump For Joy

With jumpsuits being a major trend this summer, Net a»

Marc Jacobs Collaborates with New Era

Marc Jacobs has designed a range of baseball caps in»

It’s All About Sport

Our Love Affair with Marti

Jack Purcell for Aloha Rag

Surfs Up with Nike

Nike 6.0 have released a new surf film titled ‘Leave»

Skiing in the City

Attitude

It’s all about Ballet

David Beckham to Launch his Own clothing Line

Brand Beckham is expanding, and following on from Victoria’s hugely»

Olympic Fever is Everywhere

Trevor Sorbie Stylist Kelly Caplin and her Marathons

Vogue goes Viral

Vogue UK have teamed up with animator Quentin Jones and»

Superga are the Shoe of the Summer

Earlier this year we reported that Italian trainer brand Superga»

Dolce & Gabanna and the Style of A.C. Milan

Fashion giants Dolce & Gabanna have released a book that»

Latest Stella McCartney for Adidas Video

Inspired to perform Stella McCartney and Adidas have released a»

Some Mid-Week Inspiration

Boardriders Open in Paris

Jemma Simpson talks to A Fashionable Sport

Lee-Ann Curren for Roxy SS11 Collection

For summer 2011 Roxy has added to its surf portfolio»

Franklin & Marshall are the Perfect SS11 Accessory

As always, the inspiration behind F&M’s SS11 collection is vintage.»

Roxy Girl Sally Fitzgibbons’ Elite Win

Pro surfer and Roxy girl Sally Fitzgibbons has claimed Bells»

Le Coq Sportif launches the Provencale in the UK

Spring has officially sprung, & Summer is just around the»

The Boardroom

Another day, another amazing store. Somethimes, best place to look»

The Chicago Bulls Celebrate St Patricks Day

For most of us, celebrating St Patrick’s Day involves a»

Le Coq Sportif Launch Limited Edition Arthur Ashe Shoe

Le Coq Sportif have paid homage to tennis great Arthur»

Adventure Athlete Mark Visser Announces ’9 Lives’ Project

Franklin & Marshall SS11 Menswear Collection

A bit of a AFS favourite, Franklin & Marshall have»

Stephanie Gilmore is the new face of Quicksilver

Iconic surf brand Quicksilver are known to be on it»

Adidas by Stella McCartney SS11 Collection

The new season is upon us, and we all know»

Parisian Chic from Footwear Brand Bagua

It’s Paris fashion week, & it’s fair to say the»

Franklin & Marshall Presents the BBL Trophy Finals

Italian sports brand & all round perfect casual wear designers»

Cedella Marley & Puma to Design Jamaica’s 2012 Olympic Kit

Cedella Marley, fashion designer and daughter of reggae legend Bob»

A Fashionable Sport

A Fashionable Sport is a website focusing on clothing &»

Serena Williams for OPI

Her sister has her own fashion line, EleVen, & not one»

The Ultimate in Luxury Sportswear

Everyone knows that Chanel are the epitome of luxury. Hand»

Roxy Heart & Chalet Girl

From Bend it Like Beckham to Blue Crush, every now &»

Foot Patrol Soho

Always on the lookout for top stores, we’ve found this»

What to Wear When You Work Out: Men

We’re a month into 2011 now, & that resolution»

What to Wear When You Work Out: Women

When you work out it’s pretty difficult to look attractive,»

Trend Forecast: Sportswear

Sports wear has influenced fashion throughout history: from Coco Chanel’s»

Nadal is the New Face (and Body) of Armani Underwear

Following in the footsteps of David Beckham and Christiano Ronaldo,»

Huf LA

The home of streetstyle brands, LA isn’t»

Alexander Wang Pre-Fall 2011

Alexander Wang has always been a designer to incorporate sportswear»

Alexa Chung for Superga

Style icon, model and ‘it’ girl Alexa Chung is the»

Richard Nicoll for Fred Perry

We are loving the whole designer/sportswear collaboration trend right now, &»

Thou Shalt Always Wear Tweed: A Guide to the Chap Olympiad

The egg and spoon, the three legged race, the tug»

Go Back to School with Marc by Marc Jacobs

Much like the classic ‘bumbag’, the backpack can get a»

YAKKAY: Helmets for the Fashion Conscious Cyclist

Fluorescent jackets, trousers tucked in socks, waterproof jackets, ugly helmets…»

The Guy’s got Sole

Quantum Yoga

As January drags on even longer, the urge to escape»

Black Swan: The Life of a Real Swan

Set to be the film of the year, Black Swan»

In the Running

It seems it isn’t all just good genes for supermodels,»

Jeremy Scott x Adidas Originals

Jeremy Scott’s collaboration with Adidas has been one of the»

Get More From Your Run With The Nike iPhone App

If you’re looking for a new form of entertainment when»

Wildfitness – The Fitness Holiday that Delivers

As part of our ‘New Year, New You’ season, we’ve»

Nike Join Forces with Liberty

New Years is over & Christmas seems like a lifetime ago,»

Girls Aloud’s Kimberley Walsh is the Face of Puma BodyTrain

One fifth of the UK’s favourite girl band Kimberley Walsh»

Usain Bolt

2011: New Year, Neuro You

It’s a new year, it’s a new us, it’s a»

Interview with Fashion Designer Christian Blanken

Fashion designer Christian Blanken has taken the sports/fashion»

Swimming in Style

Speedo’s revolutionary LZR Racer swimsuit is continually recycled, & now has»

Olympic Figure Skater Designs Couture Dress

Olympic figure skater Evan Lysacek has designed a dress inspired»

Quicksilver’s Kelly Slater Achieves 10th title

Streetstyle: Festive Jumpers

Back in the day, a good old festive jumper»

Freeze Festival October 2010

Last weekend saw Battersea Power Station play host to the»

SS11 Accessories Trends: Sportswear

For the past few seasons, sportswear has been a major»

Henry Holland for Roxy Heart Launch

On a cold October evening, the rain had set in, &»

London 2012 Ticket Prices are Announced

The full price list for tickets for the Olympic games»

Nike Join Forces with Undercover

October 20th sees the unveiling of Nike’s highly anticipated collaboration»

Alexander Wang and Nike Collaboration Falls Through

It was one of the most exciting rumoured collaborations we»

Ralph Lauren to Open it’s First UK Rugby Store

Polo favourite Ralph Lauren have announced plans to open their»

Lacoste lose to the Dentists

Sport-fashion brand Lacoste are known for their preppy, tennis-style clothes &»